Tuesday, December 31, 2019

Gender Roles American Society - 2999 Words

Maria Sanchez Thomas Thrasher English 100 December 1, 2014 Gender Roles in American Society Society expects men to be brave and strong. They are expected to be in charge of their families by making the most important decisions and supporting them financially meanwhile, women are dependent and cannot achieve much by themselves. One can go back to after 8000 BC and see that men hunted animals meanwhile women stayed at home to care for their children and gather fruits and plants (Reilly). All of the early imposed leadership expectations have been a part of what has shaped the gender expectations in the present society. Even though men and women are capable of performing the same tasks, traditional gender roles keep both genders away from gaining social equality. One can see a difference when both genders are compared in education, employment, child care, domestic duties, and marriage. Although women have made many advances leading up to the amount of equality present in the 21st century, men still manage to have more rights and do not have to fight for equality. A prominent time in history where people were trying to transition away from traditional gender roles was in 1920. At that point in history, â€Å"millions of American women exercised their right to vote for the first time†. The Women s Suffrage Movement began 100 years before this, in 1820, when women decided that they wanted to be able to fulfill their rights as an American, just as men could (History). Along withShow MoreRelated Gender Roles in American Society Essay705 Words   |  3 PagesGender Roles in American Society   Ã‚  Ã‚  Ã‚  Ã‚  Femininity and masculinity are topics that have been debated over in our society extensively, through psychological research and day to day interaction with people. Children learn from their parents as well as society the concept of â€Å"feminine† and â€Å"masculine.† The majority of people tend to believe that these conceptions are biological but I believe it is more cultural. From birth, female children are shaped by society as being sweet, caring, loving, andRead More The Progression of Gender Roles in American Society Essay658 Words   |  3 PagesThe Progression of Gender Roles in American Society Throughout life every man and woman fits into a specific gender role. We are told what is expected of men and women from birth until death. Many people influence our view of how we should act and what we should say such as our parents, friends, and even the media. Males and females play very different roles and these differences are apparent in our every day lives. These differences are not the same as they used to be. Society has changed the wayRead More Gender Roles in Latin American Societies Essay examples710 Words   |  3 PagesGender Roles in Latin American Societies The idea that a woman’s job is to be a wife and mother is old-fashioned, but not completely out of style. Though these roles require a great deal of talent, resilience, patience, love, and strength, to name a few, they are often underestimated or depicted as simple. Especially in modern times, many women in the United States who stay home to raise a family are viewed as anti-feminists, whereas women in Latin America are not criticized for similar actionsRead MoreThe Republic, By Plato1250 Words   |  5 Pagesin which he creates the ideal city. Throughout The Republic Plato constructs the laws and societal structures of what he deems will lead to a high functioning society. He names this city Kallipolis. A cornerstone of Kallipolis’ structure is Plato’s principle of specialization. The Principle of Specialization argues that each member of society must do the job in which he is best suited. Plato explains â€Å"The result, then, is that more plentiful and bett er-quality goods are more easily produced if eachRead MoreGender Roles : Gender And Gender1587 Words   |  7 Pagesbetween gender and sex. Sex is anatomical and biological. Gender role can be defined as a person’s inner sense of how a male or female should feel and behave. Culture and society are two important factors in relation to this particular topic. This implies that various societies and cultures may produce children and later fully grown men and women who may have diverse perspectives of a man or a woman’s place or role in the world around them; this is often determined by their culture’s gender stereotypesRead MoreEssay on Equal and Alike1158 Words   |  5 PagesBecoming Members of Society: Learning the Social Meanings of Gender, that due to the structure of American society, â€Å"masculinity thus becomes ‘innately’ valuable and femininity serves a contrapuntal function to delineate and magnify the hierarchical dominance of masculinit y† (430). Devor describes the role of femininity in current society as merely a way to put the value and superiority of masculinity into perspective. Devor goes as far to say that due to the current state of the American social structureRead MoreManifestation of Latin-American Gender Roles in American Media1220 Words   |  5 Pagesï » ¿Manifestation of Latin Gender Roles in American Media Objective The objective of this study is to examine the manifestation of Latin gender roles in American Media. Towards this end, this study will examine the literature in this area of inquiry. Introduction Gender roles are reported to be generally defined as sex-based categories that specify appropriate rules of conduct for males and females in a particular culture or society. Although grounded in biological differences between males andRead MoreInterpreting Gender Roles, By Jeffrey Eugenides Essay1254 Words   |  6 PagesInterpreting Gender Roles The concept of gender roles is a system that has been created and enforced by tradition. Society has discovered a way to categorize and condemn those who do not fit or pertain to the characteristics of their gender. In Middlesex, a novel written by Jeffrey Eugenides, characters dilute the idea of being predisposed to gender roles by challenging them and generating the idea of â€Å"loosely defined† gender superiority in the era of the American Revolution. The American RevolutionRead MoreGender Roles The Way Society Works1187 Words   |  5 PagesGender roles determine the way society works, and the way it views people. Whether it is considered unfair or not, there are many factors that are created from gender roles. Almost all parts of English life from 1674 to 1913 was influenced by gender(Clive, 1.) This way of life made a lasting impression, causing the years to follow to develop and abide by what is known as gender roles. Although gender roles have become a lot more dive rse in society, there are still stereotypes and misconstrued genderRead MoreGender Stereotypes : The Way Men And Women Act1368 Words   |  6 Pages Through the media, American culture stigmatizes the way men and women act by portraying masculine men as only capable of being tough, unemotional, and protective; likewise, femininity envelopes nurturing, submissive, and unobtrusive characteristics. Though these stereotypes are different, the generalizations inflict the same social limitations towards men and women in personal freedom in employability and behavior. Modern American stereotypes stem from the beliefs of older generations

Monday, December 23, 2019

Dominos Profile (History and Background) - 3831 Words

D ominos Pizza, Inc. is an international fast food pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United States. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in all 50 states and 55 countries. It was the second-largest pizza chain behind Pizza Hut in the United States when it went public in 2004 for just under $15 a share. †¢ VISION STATEMENT ï â„¢ Exceptional people on a mission to be the best pizza delivery company the world. †¢ GUIDING PRINCIPLES The entire team at Domino’s Pizza uses the Guiding Principles to help them do their jobs. The principles are listed in order of importance. At the moment of choice, ïÆ'† We demand integrity. ïÆ'† Our people come fast. ïÆ'† We take†¦show more content†¦At the prospect of potentially losing the right to use the Dominos Pizza brand name, Tom Monaghan hired Group 243 to create an alternative identity. Later they became agency of record for the company and remained so for over a decade. During that time, the agency, led by President Janet Muhleman and her then husband Robert Cotman designed the store interiors, the pizza box, the Indy race car, created and produced all of the advertising, and managed recruitment for the franchise. When Group 243 was hired, Dominos had fewer than 100 units. They marketed the brand until it reached over 5,000. In the 1980s, Domino’s decentralized its operations by opening the first international Domino’s in Winnipeg, Manitoba, Canada. In the following years the company expanded even more, and as of September 2006, it has 8,238 stores which totaled US$1.4 billion in gross income. Monaghan retired in 1998 and sold Dominos Pizza for nearly 1 billio n dollars, but retained a 27% non-controlling stake in the company. By 1997 they had also had an internal modern facelift as their stores were all brightened up and the company introduced a new logo. Domino Pizza continued to grow exponentially and in 1997 they opened seven stores in one day but on 5 different continents. In 2004, Super Bowl Sunday was the most hecticShow MoreRelatedComparison of Marketing Strategies of Dominos Pizza3470 Words   |  14 PagesDomino’s Pizza: A Comparison and Analysis of Marketing Strategy and Financial Gains Prepared By: Matthew Baxter The Pennsylvania State University College Of Earth and Mineral Sciences December 13, 2010 Domino’s Pizza: A Comparison and Analysis of Marketing Strategy and Financial Gains Prepared By: Matthew Baxter The Pennsylvania State University College Of Earth and Mineral Sciences December 13, 2010 ------------------------------------------------- ------------------------------------------------- Read MoreCub Domino s Pizza Essay1983 Words   |  8 PagesCuba – Domino’s Pizza Introduction The following is a summary and analysis of the country Cuba and how a franchise like Domino’s Pizza can be incorporated into the culture and thrive as a business. One will glean understand how Domino’s product will be introduced to the consumers. Additionally, one will learn Cuba’s history, the geography, what social institutions are implemented, their education system, living conditions, political system, religion, languages and aesthetics of this countryRead MoreDominos: Pizza Delivery and Domino S Pizza5765 Words   |  24 PagesA PROJECT REPORT ON MARKETING OF DOMINO’S PIZZA Submitted in partial fulfillment for the degree of PGDM POST GRADUATE DIPLOMA IN MANAGEMENT (2009-2011) Submitted To: Mrs. Mukta Keskar Submitted By: Jyoti Mishra PGDM (HR) SINHGAD INSTITUTE OF MANAGEMENT VADGAON PUNE -411041 1 2 CERTIFICATE This is certifying that the project entitled â€Å"MARKETING† is a bonafide work done under the guidance of MRS. MUKTA KESKAR by JYOTI MISHRA in the partial fulfillment of requirement for theRead MoreRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 PagesLiterature Review 2.1 Passage to India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.2 Food Retailing in India.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.3 Useful Information regarding McDonald’s Corporation†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.4 Useful Information regarding Pizzahut Inc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.5 Useful Information regarding Domino’s Inc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ï  ¶ Chap-3 Research Framework and Methodology 3.1 Research purpose†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.2 Hypothesis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3.3 Data Collection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.4 Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Read MoreMarketing Managment6650 Words   |  27 PagesA Case Study of Wendy’s: History and life After Dave Thomas Executive Summary Purpose – Wendy’s is looking to increase its market share, possibly to supersede Burger King’s and McDonald’s shares. Targeting this vision the company has to know its customers preferences and the way these affects their buying from a fast-food restaurant (Wendy’s). This report aims to explore how Wendy’s can utilizes marketing research to improve its service amp; strengthen its brand image ultimately to increase itsRead MoreFirehouse Subs expansion Essay7581 Words   |  31 Pages$115,349 in year 2, and $159,025 in year 3. Firehouse Subs is confident that there will be no issues in the areas of cash flow. Firehouse Subs has always and will continue to remain a debt-free and profitable company. II. Project Proposal 2.1 Background and Justification This project proposal is for the expansion of Firehouse Subs, a franchised sandwich restaurant founded in Jacksonville, FL, to the Australian market, specifically New South Wales in the Sydney metro region. Firehouse subs hasRead MoreMarketing and Financial Markets41809 Words   |  168 Pagesbring to mind advertising for Burger King, Volkswagen, and Apple, marketing is also important in organizations working to achieve goals other than ordinary business objectives such as profit. Government agencies at the federal, 2. Color of box background will change from part to part and will match the Part color used behind the page numbers and on the part and chapter openers Marketing in Transition Efficiency and Size Make Tiny Cars a Winning Segment With environmental concerns increasingRead MoreEntrepreneurship: Venture Capital and International Information Programs12997 Words   |  52 Pageswith it, economic growth? U.S. Department of State/Bureau of International Information Programs principles of Entrepreneurship W 2. What Makes Someone an Entrepreneur? ho can become an entrepreneur? There is no one definitive profile. Successful entrepreneurs come in various ages, income levels, gender, and race. They differ in education and experience. But research indicates that most successful entrepreneurs share certain personal attributes, including: creativity, dedicationRead MoreLodging Inductry24737 Words   |  99 PagesSatisfaction is determined by how well the product meets the customer’s expectations for that product. Quality is the totality of features and characteristics of a product that bear on its ability to meet customer needs. Examples: Use Ritz Carlton, Domino’s and Hampton Inn to illustrate value. Use Satisfaction and Customer behavior chart to illustrate satisfaction. Use examples of TQM and ROQ to illustrate quality. See â€Å"Value, Satisfaction, and Quality†. Supportive PowerPoint Slides: 1-7 to 1-11Read MoreCrossing the Chasm76808 Words   |  308 Pagesafter a fashion to some kind of limp but breathing half-life, in which the company has long since abandoned its dreams of success and contents itself with once again making payroll. None of this is necessary. We have enough high-tech marketing history now to see where our model has gone wrong and how to fix it. To be specific, the point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream

Sunday, December 15, 2019

The Source of Creativity in Writers Free Essays

string(105) " is accounted for by the motives of these two activities, which are nevertheless adjuncts to each other\." We laymen have always been intensely curious to know like the Cardinal who put a similar question to Ariosto – from what sources that strange being, the creative writer, draws his material, and how he manages to make such an impression on us with it and to arouse in us emotions of which, perhaps, we had not even thought ourselves capable. Our interest is only heightened the more by the fact that, if we ask him, the writer himself gives us no explanation, or none that is satisfactory; and it is not at all weakened by our knowledge that not even the clearest insight into the determinants of his choice of material and into the nature of the art of creating imaginative form will ever help to make creative writers of us. If we could at least discover in ourselves or in people like ourselves an activity which was in some way akin to creative writing! An examination of it would then give us a hope of obtaining the beginnings of an explanation of the creative work of writers. We will write a custom essay sample on The Source of Creativity in Writers or any similar topic only for you Order Now And, indeed, there is some prospect of this being possible. After all, creative writers themselves like to lessen the distance between their kind and the common run of humanity; they so often assure us that every man is a poet at heart and that the last poet will not perish till the last man does. Should we not look for the first traces of imaginative activity as early as in childhood The child’s best-loved and most intense occupation is with his play or games. Might we not say that every child at play behaves like a creative writer, in that he creates a world of his own, or, rather, re-arranges the things of his world in a new way which pleases him? It would be wrong to think he does not take that world seriously; on the contrary, he takes his play very seriously and he expends large amounts of emotion on it. The opposite of play is not what is serious but what is real. In spite of all the emotion with which he cathects his world of play, the child distinguishes it quite well from reality; and he likes to link his imagined objects and situations to the tangible and visible things of the real world. This linking is all that differentiates the child’s ‘play’ from ‘phantasying’. The creative writer does the same as the child at play. He creates a world of phantasy which he takes very seriously – that is, which he invests with large amounts of emotion while separating it sharply from reality. Language has preserved this relationship between children’s play and poetic creation. It gives [in German] the name of ‘Spiel’ [‘play’] to those forms of imaginative writing which require to be linked to tangible objects and which are capable of representation. It speaks of a ‘Lustspiel’ or ‘Trauerspiel’ [‘comedy’ or ‘tragedy’: literally, ‘pleasure play’ or ‘mourning play’] and describes those who carry out the representation as ‘Schauspieler’ [‘players’: literally ‘show-players’]. The unreality of the writer’s imaginative world, however, has very important consequences for the technique of his art; for many things which, if they were real, could give no enjoyment, can do so in the play of phantasy, and many excitements which, in themselves, are actually distressing, can become a source of pleasure for the hearers and spectators at the performance of a writer’s work. There is another consideration for the sake of which we will dwell a moment longer on this contrast between reality and play. When the child has grown up and has ceased to play, and after he has been labouring for decades to envisage the realities of life with proper seriousness, he may one day find himself in a mental situation which once more undoes the contrast between play and reality. As an adult he can look back on the intense seriousness with which he once carried on his games in childhood; and, by equating his ostensibly serious occupations of to-day with his childhood games, he can throw off the too heavy burden imposed on him by life and win the high yield of pleasure afforded by humour. As people grow up, then, they cease to play, and they seem to give up the yield of pleasure which they gained from playing. But whoever understands the human mind knows that hardly anything is harder for a man than to give up a pleasure which he has once experienced. Actually, we can never give anything up; we only exchange one thing for another. What appears to be a renunciation is really the formation of a substitute or surrogate. In the same way, the growing child, when he stops playing, gives up nothing but the link with real objects; instead playing, he now phantasies. He builds castles in the air and creates what are called day- dreams. I believe that most people construct phantasies at times in their lives. This is a fact which has long been overlooked and whose importance has therefore not been sufficiently appreciated. People’s phantasies are less easy to observe than the play of children. The child, it is true, plays by himself or forms a closed psychical system with other children for the purposes of a game; but even though he may not play his game in front of the grown-ups, he does not, on the other hand, conceal it from them. The adult, on the contrary, is ashamed of his phantasies and hides them from other people. He cherishes his phantasies as his most intimate possessions, and as a rule he would rather confess his misdeeds than tell anyone his phantasies. It may come about that for that reason he believes he is the only person who invents such phantasies and has no idea that creations of this kind are widespread among other people. This difference in the behaviour of a person who plays and a person who phantasies is accounted for by the motives of these two activities, which are nevertheless adjuncts to each other. You read "The Source of Creativity in Writers" in category "Papers" A child’s play is determined by wishes: in point of fact by a single wish-one that helps in his upbringing – the wish to be big and grown up. He is always playing at being ‘grown up’, and in his games he imitates what he knows about the lives of his elders. He has no reason to conceal this wish. With the adult, the case is different. On the one hand, he knows that he is expected not to go on playing or phantasying any longer, but to act in the real world; on the other hand, some of the wishes which give rise to his phantasies are of a kind which it is essential to conceal. Thus he is ashamed of his phantasies as being childish and as being unpermissible. But, you will ask, if people make such a mystery of their phantasying, how is it that we know such a lot about it? Well, there is a class of human beings upon whom, not a god, indeed, but a stern goddess – Necessity – has allotted the task of telling what they suffer and what things give them happiness. These are the victims of nervous illness, who are obliged to tell their phantasies, among other things, to the doctor by whom they expect to be cured by mental treatment. This is our best source of knowledge, and we have since found good reason to suppose that our patients tell us nothing that we might not also hear from healthy people. Let us now make ourselves acquainted with a few of the characteristics of phantasying. We may lay it down that a happy person never phantasies, only an unsatisfied one. The motive forces of phantasies are unsatisfied wishes, and every single phantasy is the fulfilment of a wish, a correction of unsatisfying reality. These motivating wishes vary according to the sex, character and circumstances of the person who is having the phantasy; but they fall naturally into two main groups. They are either ambitious wishes, which serve to elevate the subject’s personality; or they are erotic ones. In young women the erotic wishes predominate almost exclusively, for their ambition is as a rule absorbed by erotic trends. In young men egoistic and ambitious wishes come to the fore clearly enough alongside of erotic ones. But we will not lay stress on the opposition between the two trends; we would rather emphasize the fact that they are often united. Just as, in many altar- pieces, the portrait of the donor is to be seen in a corner of the picture, so, in the majority of ambitious phantasies, we can discover in some corner or other the lady for whom the creator of the phantasy performs all his heroic deeds and at whose feet all his triumphs are laid. Here, as you see, there are strong enough motives for concealment; the well-brought-up young woman is only allowed a minimum of erotic desire, and the young man has to learn to suppress the excess of self-regard which he brings with him from the spoilt days of his childhood, so that he may find his place in a society which is full of other individuals making equally strong demands. We must not suppose that the products of this imaginative activity – the various phantasies, castles in the air and day-dreams – are stereotyped or unalterable. On the contrary, they fit themselves in to the subject’s shifting impressions of life, change with every change in his situation, and receive from every fresh active impression what might be called a ‘date-mark’. The relation of a phantasy to time is in general very important. We may say that it hovers, as it were, between three times – the three moments of time which our ideation involves. Mental work is linked to some current impression, some provoking occasion in the present which has been able to arouse one of the subject’s major wishes. From there it harks back to a memory of an earlier experience (usually an infantile one) in which this wish was fulfilled; and it now creates a situation relating to the future which represents a fulfilment of the wish. What it thus creates is a day-dream or phantasy, which carries about it traces of its origin from the occasion which provoked it and from the memory. Thus past, present and future are strung together, as it were, on the thread of the wish that runs through them. A very ordinary example may serve to make what I have said clear. Let us take the case of a poor orphan boy to whom you have given the address of some employer where he may perhaps find a job. On his way there he may indulge in a day-dream appropriate to the situation from which it arises. The content of his phantasy will perhaps be something like this. He is given a job, finds favour with his new employer, makes himself indispensable in the business, is taken into his employer’s family, marries the charming young daughter of the house, and then himself becomes a director of the business, first as his employer’s partner and then as his successor. In this phantasy, the dreamer has regained what he possessed in his happy childhood – the protecting house, the loving parents and the first objects of his affectionate feelings. You will see from this example the way in which the wish makes use of an occasion in the present to construct, on the pattern of the past, a picture of the future. There is a great deal more that could be said about phantasies; but I will only allude as briefly as possible to certain points. If phantasies become over-luxuriant and over-powerful, the conditions are laid for an onset of neurosis or psychosis. Phantasies, moreover, are the immediate mental precursors of the distressing symptoms complained of by our patients. Here a broad by-path branches off into pathology. I cannot pass over the relation of phantasies to dreams. Our dreams at night are nothing else than phantasies like these, as we can demonstrate from the interpretation of dreams. Language, in its unrivalled wisdom, long ago decided the question of the essential nature of dreams by giving the name of ‘day-dreams’ to the airy creations of phantasy. If the meaning of our dreams usually remains obscure to us in spite of this pointer, it is because of the circumstance that at night there also arise in us wishes of which we are ashamed; these we must conceal from ourselves, and they have consequently been repressed, pushed into the unconscious. Repressed wishes of this sort and their derivatives are only allowed to come to expression in a very distorted form. When scientific work had succeeded in elucidating this factor of dream-distortion, it was no longer difficult to recognize that night-dreams are wish-fulfilments in just the same way as day-dreams – the phantasies which we all know so well.  ¹ Cf. Freud, The Interpretation of Dreams (1900a). So much for phantasies. And now for the creative writer. May we really attempt to compare the imaginative writer with the ‘dreamer in broad daylight’, and his creations with day-dreams? Here we must begin by making an initial distinction. We must separate writers who, like the ancient authors of epics and tragedies, take over their material ready-made, from writers who seem to originate their own material. We will keep to the latter kind, and, for the purposes of our comparison, we will choose not the writers most highly esteemed by the critics, but the less pretentious authors of novels, romances and short stories, who nevertheless have the widest and most eager circle of readers of both sexes. One feature above all cannot fail to strike us about the creations of these story-writers: each of them has a hero who is the centre of interest, for whom the writer tries to win our sympathy by every possible means and whom he seems to place under the protection of a special Providence. If, at the end of one chapter of my story, I leave the hero unconscious and bleeding from severe wounds, I am sure to find him at the beginning of the next being carefully nursed and on the way to recovery; and if the first volume closes with the ship he is in going down in a storm at sea, I am certain, at the opening of the second volume, to read of his miraculous rescue – a rescue without which the story could not proceed. The feeling of security with which I follow the hero through his perilous adventures is the same as the feeling with which a hero in real life throws himself into the water to save a drowning man or exposes himself to the enemy’s fire in order to storm a battery. It is the true heroic feeling, which one of our best writers has expressed in an inimitable phrase: ‘Nothing can happen to me! ’ It seems to me, however, that through this revealing characteristic of invulnerability we can immediately recognize His Majesty the Ego, the hero alike of every day-dream and of every story. Other typical features of these egocentric stories point to the same kinship. The fact that all the women in the novel invariably fall in love with the hero can hardly be looked on as a portrayal of reality, but it is easily understood as a necessary constituent of a day-dream. The same is true of the fact that the other characters in the story are sharply divided into good and bad, in defiance of the variety of human characters that are to be observed in real life. The ‘good’ ones are the helpers, while the ‘bad’ ones are the enemies and rivals, of the ego which has become the hero of the story. We are perfectly aware that very many imaginative writings are far removed from the model of the naà ¯ve day-dream; and yet I cannot suppress the suspicion that even the most extreme deviations from that model could be linked with it through an uninterrupted series of transitional cases. It has struck me that in many of what are known as ‘psychological’ novels only one person – once again the hero – is described from within. The author sits inside his mind, as it were, and looks at the other characters from outside. The psychological novel in general no doubt owes its special nature to the inclination of the modern writer to split up his ego, by self- observation, into many part-egos, and, in consequence, to personify the conflicting currents of his own mental life in several heroes. Certain novels, which might be described as ‘eccentric’, seem to stand in quite special contrast to the type of the day-dream. In these, the person who is introduced as the hero plays only a very small active part; he sees the actions and sufferings of other people pass before him like a spectator. Many of Zola’s later works belong to this category. But I must point out that the psychological analysis of individuals who are not creative writers, and who diverge in some respects from the so-called norm, has shown us analogous variations of the day-dream, in which the ego contents itself with the role of spectator. If our comparison of the imaginative writer with the day-dreamer, and of poetical creation with the day-dream, is to be of any value, it must, above all, show itself in some way or other fruitful. Let us, for instance, try to apply to these authors’ works the thesis we laid down earlier concerning the relation between phantasy and the three periods of time and the wish which runs through them; and, with its help, let us try to study the connections that exist between the life of the writer and his works. No one has known, as a rule, what expectations to frame in approaching this problem; and often the connection has been thought of in much too simple terms. In the light of the insight we have gained from phantasies, we ought to expect the following state of affairs. A strong experience in the present awakens in the creative writer a memory of an earlier experience (usually belonging to his childhood) from which there now proceeds a wish which finds its fulfilment in the creative work. The work itself exhibits elements of the recent provoking occasion as well as of the old memory. Do not be alarmed at the complexity of this formula. I suspect that in fact it will prove to be too exiguous a pattern. Nevertheless, it may contain a first approach to the true state of affairs; and, from some experiments I have made, I am inclined to think that this way of looking at creative writings may turn out not unfruitful. You will not forget that the  stress it lays on childhood memories in the writer’s life – a stress which may perhaps seem puzzling – is ultimately derived from the assumption that a piece of creative writing, like a day-dream, is a continuation of, and a substitute for, what was once the play of childhood. We must not neglect, however, to go back to the kind of imaginative works which we have to recognize, not as original creations, but as the re-fashioning of ready- made and familiar material. Even here, the writer keeps a certain amount of independence, which can express itself in the choice of material and in changes in it which are often quite extensive. In so far as the material is already at hand, however, it is derived from the popular treasure-house of myths, legends and fairy tales. The study of constructions of folk-psychology such as these is far from being complete, but it is extremely probable that myths, for instance, are distorted vestiges of the wishful phantasies of whole nations, the secular dreams of youthful humanity. You will say that, although I have put the creative writer first in the title of my paper, I have told you far less about him than about phantasies. I am aware of that, and I must try to excuse it by pointing to the present state of our knowledge. All I have been able to do is to throw out some encouragements and suggestions which, starting from the study of phantasies, lead on to the problem of the writer’s choice of his literary material. As for the other problem – by what means the creative writer achieves the emotional effects in us that are aroused by his creations – we have as yet not touched on it at all. But I should like at least to point out to you the path that leads from our discussion of phantasies to the problems of poetical effects. You will remember how I have said that the day-dreamer carefully conceals his phantasies from other people because he feels he has reasons for being ashamed of them. I should now add that even if he were to communicate them to us he could give us no pleasure by his disclosures. Such phantasies, when we learn them, repel us or at least leave us cold. But when a creative writer presents his plays to us or tells us what we are inclined to take to be his personal day dreams, we experience a great pleasure, and one which probably arises from the confluence of many sources. How the writer accomplishes this is his innermost secret; the essential ars poetica lies in the technique of overcoming the feeling of repulsion in us which is undoubtedly connected with the barriers that rise  between each single ego and the others. We can guess two of the methods used by this technique. The writer softens the character of his egoistic day-dreams by altering and disguising it, and he bribes us by the purely formal – that is, aesthetic – yield of pleasure which he offers us in the presentation of his phantasies. We give the name of an incentive bonus, or a fore-pleasure, to a yield of pleasure such as this, which is offered to us so as to make possible the release of still greater pleasure arising from deeper psychical sources. In my opinion, all the aesthetic pleasure which a creative writer affords us has the character of a fore-pleasure of this kind, and our actual enjoyment of an imaginative work proceeds from a liberation of tensions in our minds. It may even be that not a little of this effect is due to the writer’s enabling us thenceforward to enjoy our own day-dreams without self-reproach or shame. This brings us to the threshold of new, interesting and complicated enquiries; but also, at least for the moment, to the end of our discussion. How to cite The Source of Creativity in Writers, Papers The Source of Creativity in Writers Free Essays string(105) " is accounted for by the motives of these two activities, which are nevertheless adjuncts to each other\." We laymen have always been intensely curious to know like the Cardinal who put a similar question to Ariosto – from what sources that strange being, the creative writer, draws his material, and how he manages to make such an impression on us with it and to arouse in us emotions of which, perhaps, we had not even thought ourselves capable. Our interest is only heightened the more by the fact that, if we ask him, the writer himself gives us no explanation, or none that is satisfactory; and it is not at all weakened by our knowledge that not even the clearest insight into the determinants of his choice of material and into the nature of the art of creating imaginative form will ever help to make creative writers of us. If we could at least discover in ourselves or in people like ourselves an activity which was in some way akin to creative writing! An examination of it would then give us a hope of obtaining the beginnings of an explanation of the creative work of writers. We will write a custom essay sample on The Source of Creativity in Writers or any similar topic only for you Order Now And, indeed, there is some prospect of this being possible. After all, creative writers themselves like to lessen the distance between their kind and the common run of humanity; they so often assure us that every man is a poet at heart and that the last poet will not perish till the last man does. Should we not look for the first traces of imaginative activity as early as in childhood The child’s best-loved and most intense occupation is with his play or games. Might we not say that every child at play behaves like a creative writer, in that he creates a world of his own, or, rather, re-arranges the things of his world in a new way which pleases him? It would be wrong to think he does not take that world seriously; on the contrary, he takes his play very seriously and he expends large amounts of emotion on it. The opposite of play is not what is serious but what is real. In spite of all the emotion with which he cathects his world of play, the child distinguishes it quite well from reality; and he likes to link his imagined objects and situations to the tangible and visible things of the real world. This linking is all that differentiates the child’s ‘play’ from ‘phantasying’. The creative writer does the same as the child at play. He creates a world of phantasy which he takes very seriously – that is, which he invests with large amounts of emotion while separating it sharply from reality. Language has preserved this relationship between children’s play and poetic creation. It gives [in German] the name of ‘Spiel’ [‘play’] to those forms of imaginative writing which require to be linked to tangible objects and which are capable of representation. It speaks of a ‘Lustspiel’ or ‘Trauerspiel’ [‘comedy’ or ‘tragedy’: literally, ‘pleasure play’ or ‘mourning play’] and describes those who carry out the representation as ‘Schauspieler’ [‘players’: literally ‘show-players’]. The unreality of the writer’s imaginative world, however, has very important consequences for the technique of his art; for many things which, if they were real, could give no enjoyment, can do so in the play of phantasy, and many excitements which, in themselves, are actually distressing, can become a source of pleasure for the hearers and spectators at the performance of a writer’s work. There is another consideration for the sake of which we will dwell a moment longer on this contrast between reality and play. When the child has grown up and has ceased to play, and after he has been labouring for decades to envisage the realities of life with proper seriousness, he may one day find himself in a mental situation which once more undoes the contrast between play and reality. As an adult he can look back on the intense seriousness with which he once carried on his games in childhood; and, by equating his ostensibly serious occupations of to-day with his childhood games, he can throw off the too heavy burden imposed on him by life and win the high yield of pleasure afforded by humour. As people grow up, then, they cease to play, and they seem to give up the yield of pleasure which they gained from playing. But whoever understands the human mind knows that hardly anything is harder for a man than to give up a pleasure which he has once experienced. Actually, we can never give anything up; we only exchange one thing for another. What appears to be a renunciation is really the formation of a substitute or surrogate. In the same way, the growing child, when he stops playing, gives up nothing but the link with real objects; instead playing, he now phantasies. He builds castles in the air and creates what are called day- dreams. I believe that most people construct phantasies at times in their lives. This is a fact which has long been overlooked and whose importance has therefore not been sufficiently appreciated. People’s phantasies are less easy to observe than the play of children. The child, it is true, plays by himself or forms a closed psychical system with other children for the purposes of a game; but even though he may not play his game in front of the grown-ups, he does not, on the other hand, conceal it from them. The adult, on the contrary, is ashamed of his phantasies and hides them from other people. He cherishes his phantasies as his most intimate possessions, and as a rule he would rather confess his misdeeds than tell anyone his phantasies. It may come about that for that reason he believes he is the only person who invents such phantasies and has no idea that creations of this kind are widespread among other people. This difference in the behaviour of a person who plays and a person who phantasies is accounted for by the motives of these two activities, which are nevertheless adjuncts to each other. You read "The Source of Creativity in Writers" in category "Papers" A child’s play is determined by wishes: in point of fact by a single wish-one that helps in his upbringing – the wish to be big and grown up. He is always playing at being ‘grown up’, and in his games he imitates what he knows about the lives of his elders. He has no reason to conceal this wish. With the adult, the case is different. On the one hand, he knows that he is expected not to go on playing or phantasying any longer, but to act in the real world; on the other hand, some of the wishes which give rise to his phantasies are of a kind which it is essential to conceal. Thus he is ashamed of his phantasies as being childish and as being unpermissible. But, you will ask, if people make such a mystery of their phantasying, how is it that we know such a lot about it? Well, there is a class of human beings upon whom, not a god, indeed, but a stern goddess – Necessity – has allotted the task of telling what they suffer and what things give them happiness. These are the victims of nervous illness, who are obliged to tell their phantasies, among other things, to the doctor by whom they expect to be cured by mental treatment. This is our best source of knowledge, and we have since found good reason to suppose that our patients tell us nothing that we might not also hear from healthy people. Let us now make ourselves acquainted with a few of the characteristics of phantasying. We may lay it down that a happy person never phantasies, only an unsatisfied one. The motive forces of phantasies are unsatisfied wishes, and every single phantasy is the fulfilment of a wish, a correction of unsatisfying reality. These motivating wishes vary according to the sex, character and circumstances of the person who is having the phantasy; but they fall naturally into two main groups. They are either ambitious wishes, which serve to elevate the subject’s personality; or they are erotic ones. In young women the erotic wishes predominate almost exclusively, for their ambition is as a rule absorbed by erotic trends. In young men egoistic and ambitious wishes come to the fore clearly enough alongside of erotic ones. But we will not lay stress on the opposition between the two trends; we would rather emphasize the fact that they are often united. Just as, in many altar- pieces, the portrait of the donor is to be seen in a corner of the picture, so, in the majority of ambitious phantasies, we can discover in some corner or other the lady for whom the creator of the phantasy performs all his heroic deeds and at whose feet all his triumphs are laid. Here, as you see, there are strong enough motives for concealment; the well-brought-up young woman is only allowed a minimum of erotic desire, and the young man has to learn to suppress the excess of self-regard which he brings with him from the spoilt days of his childhood, so that he may find his place in a society which is full of other individuals making equally strong demands. We must not suppose that the products of this imaginative activity – the various phantasies, castles in the air and day-dreams – are stereotyped or unalterable. On the contrary, they fit themselves in to the subject’s shifting impressions of life, change with every change in his situation, and receive from every fresh active impression what might be called a ‘date-mark’. The relation of a phantasy to time is in general very important. We may say that it hovers, as it were, between three times – the three moments of time which our ideation involves. Mental work is linked to some current impression, some provoking occasion in the present which has been able to arouse one of the subject’s major wishes. From there it harks back to a memory of an earlier experience (usually an infantile one) in which this wish was fulfilled; and it now creates a situation relating to the future which represents a fulfilment of the wish. What it thus creates is a day-dream or phantasy, which carries about it traces of its origin from the occasion which provoked it and from the memory. Thus past, present and future are strung together, as it were, on the thread of the wish that runs through them. A very ordinary example may serve to make what I have said clear. Let us take the case of a poor orphan boy to whom you have given the address of some employer where he may perhaps find a job. On his way there he may indulge in a day-dream appropriate to the situation from which it arises. The content of his phantasy will perhaps be something like this. He is given a job, finds favour with his new employer, makes himself indispensable in the business, is taken into his employer’s family, marries the charming young daughter of the house, and then himself becomes a director of the business, first as his employer’s partner and then as his successor. In this phantasy, the dreamer has regained what he possessed in his happy childhood – the protecting house, the loving parents and the first objects of his affectionate feelings. You will see from this example the way in which the wish makes use of an occasion in the present to construct, on the pattern of the past, a picture of the future. There is a great deal more that could be said about phantasies; but I will only allude as briefly as possible to certain points. If phantasies become over-luxuriant and over-powerful, the conditions are laid for an onset of neurosis or psychosis. Phantasies, moreover, are the immediate mental precursors of the distressing symptoms complained of by our patients. Here a broad by-path branches off into pathology. I cannot pass over the relation of phantasies to dreams. Our dreams at night are nothing else than phantasies like these, as we can demonstrate from the interpretation of dreams. ? Language, in its unrivalled wisdom, long ago decided the question of the essential nature of dreams by giving the name of ‘day-dreams’ to the airy creations of phantasy. If the meaning of our dreams usually remains obscure to us in spite of this pointer, it is because of the circumstance that at night there also arise in us wishes of which we are ashamed; these we must conceal from ourselves, and they have consequently been repressed, pushed into the unconscious. Repressed wishes of this sort and their derivatives are only allowed to come to expression in a very distorted form. When scientific work had succeeded in elucidating this factor of dream-distortion, it was no longer difficult to recognize that night-dreams are wish-fulfilments in just the same way as day-dreams – the phantasies which we all know so well. ? Cf. Freud, The Interpretation of Dreams (1900a). So much for phantasies. And now for the creative writer. May we really attempt to compare the imaginative writer with the ‘dreamer in broad daylight’, and his creations with day-dreams? Here we must begin by making an initial distinction. We must separate writers who, like the ancient authors of epics and tragedies, take over their material ready-made, from writers who seem to originate their own material. We will keep to the latter kind, and, for the purposes of our comparison, we will choose not the writers most highly esteemed by the critics, but the less pretentious authors of novels, romances and short stories, who nevertheless have the widest and most eager circle of readers of both sexes. One feature above all cannot fail to strike us about the creations of these story-writers: each of them has a hero who is the centre of interest, for whom the writer tries to win our sympathy by every possible means and whom he seems to place under the protection of a special Providence. If, at the end of one chapter of my story, I leave the hero unconscious and bleeding from severe wounds, I am sure to find him at the beginning of the next being carefully nursed and on the way to recovery; and if the first volume closes with the ship he is in going down in a storm at sea, I am certain, at the opening of the second volume, to read of his miraculous rescue – a rescue without which the story could not proceed. The feeling of security with which I follow the hero through his perilous adventures is the same as the feeling with which a hero in real life throws himself into the water to save a drowning man or exposes himself to the enemy’s fire in order to storm a battery. It is the true heroic feeling, which one of our best writers has expressed in an inimitable phrase: ‘Nothing can happen to me! ’ It seems to me, however, that through this revealing characteristic of invulnerability we can immediately recognize His Majesty the Ego, the hero alike of every day-dream and of every story. Other typical features of these egocentric stories point to the same kinship. The fact that all the women in the novel invariably fall in love with the hero can hardly be looked on as a portrayal of reality, but it is easily understood as a necessary constituent of a day-dream. The same is true of the fact that the other characters in the story are sharply divided into good and bad, in defiance of the variety of human characters that are to be observed in real life. The ‘good’ ones are the helpers, while the ‘bad’ ones are the enemies and rivals, of the ego which has become the hero of the story. We are perfectly aware that very many imaginative writings are far removed from the model of the naive day-dream; and yet I cannot suppress the suspicion that even the most extreme deviations from that model could be linked with it through an uninterrupted series of transitional cases. It has struck me that in many of what are known as ‘psychological’ novels only one person – once again the hero – is described from within. The author sits inside his mind, as it were, and looks at the other characters from outside. The psychological novel in general no doubt owes its special nature to the inclination of the modern writer to split up his ego, by self- observation, into many part-egos, and, in consequence, to personify the conflicting currents of his own mental life in several heroes. Certain novels, which might be described as ‘eccentric’, seem to stand in quite special contrast to the type of the day-dream. In these, the person who is introduced as the hero plays only a very small active part; he sees the actions and sufferings of other people pass before him like a spectator. Many of Zola’s later works belong to this category. But I must point out that the psychological analysis of individuals who are not creative writers, and who diverge in some respects from the so-called norm, has shown us analogous variations of the day-dream, in which the ego contents itself with the role of spectator. If our comparison of the imaginative writer with the day-dreamer, and of poetical creation with the day-dream, is to be of any value, it must, above all, show itself in some way or other fruitful. Let us, for instance, try to apply to these authors’ works the thesis we laid down earlier concerning the relation between phantasy and the three periods of time and the wish which runs through them; and, with its help, let us try to study the connections that exist between the life of the writer and his works. No one has known, as a rule, what expectations to frame in approaching this problem; and often the connection has been thought of in much too simple terms. In the light of the insight we have gained from phantasies, we ought to expect the following state of affairs. A strong experience in the present awakens in the creative writer a memory of an earlier experience (usually belonging to his childhood) from which there now proceeds a wish which finds its fulfilment in the creative work. The work itself exhibits elements of the recent provoking occasion as well as of the old memory. Do not be alarmed at the complexity of this formula. I suspect that in fact it will prove to be too exiguous a pattern. Nevertheless, it may contain a first approach to the true state of affairs; and, from some experiments I have made, I am inclined to think that this way of looking at creative writings may turn out not unfruitful. You will not forget that the  stress it lays on childhood memories in the writer’s life – a stress which may perhaps seem puzzling – is ultimately derived from the assumption that a piece of creative writing, like a day-dream, is a continuation of, and a substitute for, what was once the play of childhood. We must not neglect, however, to go back to the kind of imaginative works which we have to recognize, not as original creations, but as the re-fashioning of ready- made and familiar material. Even here, the writer keeps a certain amount of independence, which can express itself in the choice of material and in changes in it which are often quite extensive. In so far as the material is already at hand, however, it is derived from the popular treasure-house of myths, legends and fairy tales. The study of constructions of folk-psychology such as these is far from being complete, but it is extremely probable that myths, for instance, are distorted vestiges of the wishful phantasies of whole nations, the secular dreams of youthful humanity. You will say that, although I have put the creative writer first in the title of my paper, I have told you far less about him than about phantasies. I am aware of that, and I must try to excuse it by pointing to the present state of our knowledge. All I have been able to do is to throw out some encouragements and suggestions which, starting from the study of phantasies, lead on to the problem of the writer’s choice of his literary material. As for the other problem – by what means the creative writer achieves the emotional effects in us that are aroused by his creations – we have as yet not touched on it at all. But I should like at least to point out to you the path that leads from our discussion of phantasies to the problems of poetical effects. You will remember how I have said that the day-dreamer carefully conceals his phantasies from other people because he feels he has reasons for being ashamed of them. I should now add that even if he were to communicate them to us he could give us no pleasure by his disclosures. Such phantasies, when we learn them, repel us or at least leave us cold. But when a creative writer presents his plays to us or tells us what we are inclined to take to be his personal day dreams, we experience a great pleasure, and one which probably arises from the confluence of many sources. How the writer accomplishes this is his innermost secret; the essential ars poetica lies in the technique of overcoming the feeling of repulsion in us which is undoubtedly connected with the barriers that rise  between each single ego and the others. We can guess two of the methods used by this technique. The writer softens the character of his egoistic day-dreams by altering and disguising it, and he bribes us by the purely formal – that is, aesthetic – yield of pleasure which he offers us in the presentation of his phantasies. We give the name of an incentive bonus, or a fore-pleasure, to a yield of pleasure such as this, which is offered to us so as to make possible the release of still greater pleasure arising from deeper psychical sources. In my opinion, all the aesthetic pleasure which a creative writer affords us has the character of a fore-pleasure of this kind, and our actual enjoyment of an imaginative work proceeds from a liberation of tensions in our minds. It may even be that not a little of this effect is due to the writer’s enabling us thenceforward to enjoy our own day-dreams without self-reproach or shame. This brings us to the threshold of new, interesting and complicated enquiries; but also, at least for the moment, to the end of our discussion. How to cite The Source of Creativity in Writers, Papers

Saturday, December 7, 2019

Business Data Analysis Ice Vanilla Fashion in Australia †Free Samples

Question: Discuss about theBusiness Data Analysis Ice Vanilla Fashion. Answer: Introduction A famous fashion line named Ice Vanilla (IV) has national presence in Australia and brings out latest styles for both the genders. The company has a loyalty scheme is place to reward the loyal customers and to these priority members, a PCC (Priority Club Card) is also made available through which the customers can earn loyalty points. Recently, the company planned a promotional event which focused only on the priority members and involved sending them discount codes which in turn code be used for discounts on purchases made on December 23, 2016. From the shoppers that turned up at the various stores of the company on the chosen data, a sample has been selected which comprises the relevant data for 200 shoppers who made some purchase on that data. The primary intention of the report is to carry out the sample data analysis in order to evaluate the overall success of the promotional event as there were some priority members who did not use the discount codes owing to either ignorance o r non-receipt of promotional codes. Methodology Sample From the shoppers that turned up at the various stores of the IV on the chosen data, a sample has been selected which comprises the relevant data for 200 shoppers who made some purchase on December 23, 2016. It is apparent that the data corresponding to the 200 shoppers pertains to the shopping done in the stores of IV on December 23, 2016. Since all the data has been collected on a single date only, hence the sample data would be cross sectional and not a time series as it would typically capture data values at different point of time (Hillier, 2006) .Data and Variable The following table tends to summarize the various variables along with the data type and scale of measurement that has been used for each of these variables (Ericsson Kovalainen, 2015). Table1. Type of data and scale of measurement Variable Data Type Scale of Measurement Type of Customer Categorical Nominal Number of items bought Numerical Ratio Net Sales Numerical Ratio Type of Credit Card Used Categorical Nominal Marital Status Categorical Nominal Age Numerical Ratio State Categorical Nominal Gender Categorical Nominal Analysis and Results Descriptive statistics The first observation is that the net sales made by customers have a skew towards the right which indicates there are few customers which made an exceptionally high purchase of items. This is the likely reason for mean distortion leading to huge variation from the median resulting in non-normality of the data. This is also confirmed from the fact that third quartile value is $ 164.48 while the maximum value of net sales is $ 427.58. Further, with regards to variation, it would be fair to conclude that it is moderate seen from the perspective of the mean value. Table 3: The frequency table which summarizes the gender and the marital status is highlighted below. Male Female Total Single 40 37 77 Married 73 50 123 Total 113 87 200 From the frequency table above, it would be fair to conclude that amongst the sample shoppers, majority of the customers were male(gender) while in terms of marital status, married was the more common one with a proportion in excess of 60%. Also, these two trends are validated by the respective groups also. For instance for both males and females, married people exceed the unmarried people. Similarly, for both marital status, it is male which is the dominant gender. The net sales and age have a correlation coefficient amounting to 0.015 which is almost zero. This would indicate that age is not a significant variable impacting the net sales by the various customers. Thus, it seems that the two variables are absolutely independent and do not tend to impact each other in any decipherable manner. Figure 1 shows the credit card frequency distribution in the data provided is captured in the bar chart shown below. Figure 1 Credit card frequency distribution One of the encouraging signs from the company point of view is that in excess of 60% card users used the PCC and hence were privileged members who had availed the loyalty program. Hence, technically, these people were available for the discounts while shopping on December 23. 2016. Thus, it would be fair to conclude that company seems to have succeeded in reaching the right audience as the prevalence of the other party is quite less with not much difference amongst them. Figure 2: The distribution of items bought by customer type is represented through the bar chart below. Figure 2- Distribution of items bought by customer type From the above, it may be clearly seen that there is a trend of higher items being bought by the customers who were availing discount. This is particularly visible with customers who have bought items greater than 5 or 6 onwards. This is significant from the companys perspective as it indicates incremental sales generated on account of discount being offered to selected customers. Figure 3 shows the net sales distribution by customer type is represented through the bar chart below. Figure 3- Net sales distribution by customer type The higher net sales on an average can be noticed for the customers availing discount in comparison with regular customers. This is again prominent for purchases greater than $ 150 where the difference is very obvious. Thus, it would be befitting to reach the conclusion that company has not only managed to attract a lot of priority members but also converted these visits into higher sales both in terms of volume and also money. Conclusion and Recommendation The analysis of the sample data suggests that the dominant gender is male while the dominant marital status is married. Further, considering the frequency distribution of the credit card usage, it would be concluded that the company has been highly successful in attracting the target audience. Further, based on the corresponding bar charts which highlight a comparison of regular and discounted customers, it is but apparent that the discounted customers have a higher average items purchased and also the money spent in the event and thus, the event despite the flaws seems to be fairly successful. References Hillier, F. (2006). Introduction to Operations Research. (6th ed.). New York: McGraw Hill Publications. Eriksson, P. Kovalainen, A. (2015).Quantitative methods in business research (3rd ed.). London: Sage Publications. Flick, U. (2015).Introducing research methodology: A beginner's guide to doing a research project (4th ed.). New York: Sage Publications.

Friday, November 29, 2019

The Handmaids Tale free essay sample

The Handmaid’s Tale, Margret Atwood uses symbolism to illustrate the handmaid’s role in the society of Gilead. The handmaids are the women who had broken law of Gilead, and were forced into the role of a surrogate mother for a higher ranking couple. The handmaids had no rights or free will. They were under constant surveillance and this caused them to be very cautious. The author characterizes most handmaids as a tentative and distrustful, which is perhaps why Offred never puts in words the magnitude of her discontent with her new life, because it’s possible she doesn’t truly trust the reader. The author uses symbols such as the handmaid’s dress-code, a pigs ball, and even the handmaids names to give the reader a sense of the handmaid’s imprisonment. The handmaid’s dress-code was a very strict one; it was a dress-code that symbolized their one, sole duty; to bear a child. We will write a custom essay sample on The Handmaids Tale or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The handmaids were only needed for their reproductive services, so their dresses were red, to indicate their fertility. As Offred is dressing she describes her uniform; â€Å"Everything except the wings around my face is red: the color of blood, which defines us. The skirt is ankle-length, full, gathered to a flat yoke that extends over the breasts, the sleeves are full. The white wings too are prescribed issue; they are to keep us from seeing, but also from being seen,† (p. 9). The handmaid’s were not supposed to be viewed as sexual beings, (though many people thought of them as adulteresses). The main character Offred describes her and her fellow handmaid’s as two-legged wombs, and nothing more. Their only purpose in life was to conceive a child, which was represented openly by the color of their robes. The handmaids in the novel lead such a caged life that in one of Offred’s many deep reflections, Atwood compares Offreds life symbolically to the life of a prized show pig. The handmaid’s were not permitted to entertain themselves nor flex their intellectual abilities, even simple games such as Scrabble would get them sent away to become an Unwoman, the worst outcome imaginable. As Offred longs for something to distract her, she thinks; â€Å"there’s time to spare. This is one of the things I wasn’t prepared for – the amount of unfilled time, the long parentheses of nothing†¦I wait, washed, brushed, fed, like a prize pig. Sometime in the eighties they invented pig balls, for pigs who were being fattened in pens. Pig balls were large colored balls; the pigs rolled them around with their snouts†¦the pigs were curious, they liked to have something to think about†¦I wish I had a pig ball,† (p. 85). The pigs are permitted to have a ball to entertain themselves, while the handmaids are only left with their thoughts. The author creates a symbol with the ball to demonstrate how the handmaid’s emotional and intellectual needs were valued even less than a pig’s. The handmaid’s names were also a clear representation of their position in society. For example, Offred, or Of-Fred, is a clear statement that this woman belongs to Fred, and Ofwarren, belongs to Warren. The handmaids didn’t even have enough freedom to maintain their real names. They were forced to accept a new patronymic name that striped them from their former identity entirely. Of-fred is a direct indication that these women are being reduced to the value of an object that can be possessed or thrown away if it doesn’t function properly. Atwood uses symbolism to expand the readers understanding of Offreds and the other handmaids’ dire situations. The handmaids’ lead extremely cautious and guarded lives, because any sign of rebellion could get them killed. The author uses symbols such as the dresses that represents the handmaids fertility, a pig that had more privileges than the women, and the handmaids labels to expand the readers understanding of Offreds position and emotions, because as a handmaid, she could never express them fully.

Monday, November 25, 2019

History of the 1976 Olympics in Montreal

History of the 1976 Olympics in Montreal The 1976 Olympic Games were marred by boycotts and drug allegations. Before the Olympic Games, New Zealands rugby team toured South Africa (still mired in apartheid) and played against them. Because of this, much of the rest of Africa threatened the IOC to ban New Zealand from the Olympic Games or they would boycott the Games. Since the IOC had no control over the playing of rugby, the IOC tried to persuade the Africans not to use the Olympics as retaliation. In the end, 26 African countries boycotted the Games. Also, Taiwan was excluded from the Games when Canada would not recognize them as the Republic of China. Drug Allegations The drug allegations were rampant at these Olympics. Though most of the allegations were not proven, many athletes, especially the East German women swimmers, were accused of using anabolic steroids. When Shirley Babashoff (United States) accused her rivals of using anabolic steroids because of their big muscles and deep voices, an official from the East German team responded: They came to swim, not to sing. Financial Implications The Games were also a financial disaster for Quebec. Since Quebec built, and built, and built for the Games, they spent the enormous figure of $2 billion, placing them in debt for decades. On a more positive note, these Olympic Games saw the rise of the Romanian gymnast Nadia Comaneci who won three gold medals. Approximately 6,000 athletes participated, representing 88 countries. Source Allen Guttmann, The Olympics: A History of the Modern Games. (Chicago: University of Illinois Press, 1992) 146.

Friday, November 22, 2019

Analysis of Ways of Knowing in Adult Education Assignment

Analysis of Ways of Knowing in Adult Education - Assignment Example Henschke (2005), an international Human Development Consultants, notes that irrespective of the global location, adults in all corners of the world learn in a similar fashion (p. 23). Adult learning usually takes a more multidimensional nature, which can be construed to mean that it takes a more holistic approach just as would been seen in the ensuing narrative. Embodied or Somatic Learning in Adult Education: According to Mathew (1998) somatic learning occurs in experiential learning, which in part involves â€Å"knowing through the senses, body action and reaction, and precepts (Mathew, p. 4)†. The knowing that experiential learning describes is one where the leaner participate actively in the process of knowledge acquisition through taking part in discussion, role playing or similar activities that might characterize the learning process. Clark’s (2001, p. 3) definition of somatic learning is more generalized when compared to Mathew. According to him, somatic learnin g is basically â€Å"the way we know from our bodily or physical experience† (Clark, p. 3). Almost all other definitions of somatic learning from prominent scholars have placed the body at the heart of the somatic learning concept. A common feature of these definitions is that they position somatic learning through or within the body instead of knowledge without or about the body (Brockman, 2001). Spiritual in Adult Education: Spirituality is and as always been an important component of adult learning. Many people might think that spirituality is one and the same with religion, which is fundamentally wrong. There is however no doubt that the two are related, but, spirituality per see is all about a person’s consciousness and honoring of completeness and the connection of all thing with what can only be referred to as a higher power (Elias, & Merriam, 2005). Just as there has been acceptance among the health care worker on the role of spirituality in healthcare, there h as been a similar acceptance among educators on the role of spirituality in adult education. The role of spirituality in adult education has particularly been found in the way people construct knowledge. A good example can be found in the Howard Gardner’s ground breaking research on multiple intelligences. Emancipatory spirituality, one of the spiritualities, whips people into small social and political groupings, while filling such groupings with strong spiritual practices like meditation (Jarvis, 2006). Just as the spirituality of each one of us is unique there is the communal dimension of spirituality. This community dimension of spirituality can be found in the fact that people spirituality can connect to what they collectively value and think is best for them as a group. A case in point of this connecting for the common good can be found in the Moken sea gypsies who are said to have fled the December 2004 Tsunami to high ground after â€Å"feeling† it advancing. T his spirituality is at the center of adult education. Narrative learning in Adult Education: The good thing with storytelling and sensemaking as a mean of transferring knowledge to an adult learner is that they can relate to these stories being narrated and thereby retaining the knowledge in those stories. This is because just as Merriam (2008, pp. 96) notes, the learning experience has to stem from something that is not only

Wednesday, November 20, 2019

Marketing- Mission statement Essay Example | Topics and Well Written Essays - 2750 words

Marketing- Mission statement - Essay Example er in doing so shall take a real life situation and an internationally known company to analyse how it has used its mission statement in the various marketing management strategies and tactics. A mission statement being the statement that highlights briefly the overall direction that the company wishes to take, stands to be respected and therefore in coming up with it serious consultations should be made as it is to either sell the company’s image or put it at risk forcing the management to change it at some point (Shee & Abratt 1989). The sole aim of having a mission statement is to have the direction that the company is taking clearly set out for both all the stakeholders to know and above all, understand (Leuthesser & Kohli 1997). It has to be brief and to the point giving the intended message using simple but coherent words. It gives the purpose of the company and this is the top line rather than the bottom line. This statement need also to be broad in scope as it stipulates both the short term as well as the long term intent of the company. It should resound to the clients and other people who may be in a position to deal with it and give them the reasons to do so (Knights & Willmott 1992). It is clear that the aim of a business it to make profit as the key purpose but the mission statement is to show how the company in rather general and indirect means aims at going about it. This statement has three distinct parts which are: the business statement, purpose statement and lastly the statement of values held by the company (Leuthesser & Kohli 1997). For the purpose part, the statement shows what the company’s purpose is in explicit terms, the business portion indicates how this purpose will be fulfilled while the value part tells of what values are commonly upheld in the company and their contribution to the business. A mission statement as earlier mentioned need to be carefully developed to reflect the above mentioned areas with clarity. There are

Monday, November 18, 2019

Controlling Bureaucracy Article Example | Topics and Well Written Essays - 250 words

Controlling Bureaucracy - Article Example At times one unit is seen superior when it implements its functions effectively. This makes its functions seen; thus people referring it superior than the others. As you put, none is more superior to the other, except only on the fact that which unit is carrying out its duties effectively. Otherwise, I totally agree that all have equal control powers. Your analysis is very exhaustive. It is true that a particular control unit may be ineffective to serve the people. Basing on the life examples you have given, it is true that people can impact a control system of a particular unit. This only is applicable when ordinary citizens vote wisely when electing their political leaders. In that case, your vote counts. This will limit the ineffectiveness of the popular control of elected officials. Each control unit has specific roles over bureaucracy. For instance, legislature may not have powers to overrule the president nor the elected officials. It carries its control duties as per the constitution. Likewise, the judiciary is superior by its own in executing its functions. Although the president is the commander in chief of the armed forces, he has to rule within his control limits. This shows that each control unit is superior in its side. However, one may be seen less effective, depending on the measure of power assigned to implement p articular duty. For your case you are right to say that this is more effective than the other, but with reference to executing particular

Saturday, November 16, 2019

Hypothyroidism: Causes, Effects and Treatments

Hypothyroidism: Causes, Effects and Treatments Hypothyroidism is a condition characterized by abnormally low amount of the thyroid hormone synthesis. This may be due to a thyroid problem or any other reason. Thyroid hormone affects growth, development, and many cellular processes. Inadequate thyroid hormone has many consequences for the body (1, 2, 3). Thyroid gland and thyroid hormone synthesis Thyroid gland has two lobes connected by an isthmus. It attaches to the thyroid cartilage and trachea. Therefore it moves with swallowing. Thyroid gland consists of follicles lined by a cuboidal epithelial cell layer. These follicles filled with colloids.Parafollicular cells situated in between follicular cells which secrete calcitonine (4, 9). Thyroid gland synthesizes mainly two hormones. They are L-thyroxin/tetraiodothyronine (T4) and triiodothyronine (T3).T3 is the active form that acts at the cellular level and T4 is the prohormone.Iodide enters the thyroid follicles primarily through a transporter. Thyroid hormone synthesis occurs in the follicular space through a series of reactions, many of which are peroxides-mediated. Thyroid hormones stored in the colloid in the follicular space that is released from Thymoglobulin by a hydrolysis reaction which occur inside the thyroid cell (4, 5, 8). E.g. Thyroglobulin (Tgb), monoiodotyrosine (MIT), diiodotyrosine (DIT),  Triiodothyronine (T3), tetraiodothyronine (T4) (5). If there is hereditary defect of enzyme in above process, Thyroid hormone synthesis could not occur. So its leads to congenital goiter and often results in hypothyroidism (6). Regulation of the synthesis of thyroid hormones Thyroid hormone synthesis is regulated by another gland located in the brain called pituitary. In turn the pituitary gland in part regulated by the thyroid hormone via feedback mechanism and other gland called hypothalamus. The hypothalamus secretes thyrotropin hormone (TRH), which give a signal to the pituitary gland to release thyroid stimulating hormone (TSH). TSH in turn sends a signal to the thyroid gland to release thyroid hormone. If some defect occurs in one of these levels, a lack of production of thyroid hormones can cause a deficiency of thyroid hormone (hypothyroidism) (4, 5, 8). Hypothalamus TRH down arrow Pituitary- TSH down arrow Thyroid- T4 and T3 The rate of thyroid hormone synthesis is regulated by the pituitary gland. If there is an insufficient amount of thyroid hormone circulating in the body to normal functioning, the release of TSH from the pituitary increased in order to stimulate more thyroid hormone. However, when there is a large amount of thyroid hormones in circulation, TSH level decreases and pituitary attempts to reduce the production of thyroid hormone. In people with hypothyroidism have low levels of circulating thyroid hormones (4, 8). Physiological effects of thyroid hormones Cardiovascular system increased cardiac output and heart rate. Skeletal system increased bone turnover and resorption. Respiratory maintains normal hypoxic and Hypercapnic drive in respiratory centre. Gastrointestinal increases gut motility. Blood increases red blood cell 2, 3-BPG facilitating Oxygen release to tissues. Neuromuscular increases speed of muscle contraction and relaxation and muscle protein turnover. Metabolism of carbohydrates increases hepatic Gluconeogenesis/glycolysis and intestinal glucose Absorption. Metabolism of lipids increased lipolysis and Cholesterol synthesis and degradation. Sympathetic nervous tissue increases catecholamine Sensitivity and ÃŽÂ ²-adrenergic receptor numbers in heart, skeletal muscle, adipose cells and lymphocytes (1, 2, 4, 7, 8). Reduces cardiac ÃŽÂ ±-adrenergic receptors. If there is a defect in the synthesis or regulation pathways or thyroid lead to many disorders. They are mainly divided in two parts. They are hyperthyroidism and hypothyroidism. Hyperthyroidism, or an overactive thyroid, is the overproduction of thyroid hormones T3 and T4, and most often caused by the development of Graves disease which is an autoimmune disease in which antibodies are produced which stimulate the thyroid gland produces excessive amounts of thyroid hormones. This disease can lead to the development of toxic goiter due to the growth of the thyroid gland in response to the absence of negative feedback mechanisms. This is manifested by symptoms such as thyroid goiter, protruding eyes (exopthalmos), palpitations, excessive sweating, diarrhea, weight loss, muscle weakness and unusual sensitivity to heat. Appetite is increased (2, 4, 7). Classification of Hypothyroidism Hypothyroidism is often classified by association with the indicated organ dysfunction (4). Type Origin Primary Thyroid gland The most common forms are Hashimotos thyroiditis which is an autoimmune disease and can be occur in radioiodine therapy for hyperthyroidism (4, 7, 6). Secondary Pituitary gland Occurs if the pituitary gland does not release enough thyroid-stimulating hormone (TSH) to stimulate the thyroid gland to produce enough thyroid hormones. Although not every case of secondary hypothyroidism has a clear-cut case, it is usually caused by damage to the pituitary gland, as by a tumor, radiation, or surgery. Secondary hypothyroidism accounts for less than 5% or 10% of hypothyroidism cases (4, 7, 6). Tertiary Hypothalamus Results when the hypothalamus fails to produce sufficient Thyrotropin-releasing hormone (TRH). TRH prompts the pituitary gland to produce thyroid-stimulating hormone (TSH). Hence may also be termed hypothalamic-pitu(4,7,6) Autoimmune Atrophic (autoimmune) hypothyroidism. The most common cause of hypothyroidism and the associated with antithyroid auto antibodies leads to lymphoid infiltration Cancer and eventually atrophy and fibrosis. It has been six Times more common in women and the incidence increases with age. This can be associated with other autoimmune Diseases such as pernicious anemia, vitiligo and other endocrine disorders. In some cases, intermittent Hypothyroidism occurs when recovering from illness, antibodies which block the TSH receptor can sometimes be involved in the etiology(5, 7, 10). Hashimotos thyroiditis. This form of autoimmune thyroiditis, again, more common in women and the most common in the late. The average age is atrophic changes with regeneration, leading to the formation of goiter. This may be usually firm and Rubber but can vary from soft to hard. TPO antibodies very high amount (>1000 IU / L). Patients can be euthyroid or hypothyroid, but they can pass through the initial phase of the toxic Hashi toxicity, Levothyroxine therapy. The goiter may reduce the even if the patient does not Hypothyroid (7, 8, 10). Postpartum thyroiditis. Typically, this is a temporary phenomenon Observed after pregnancy. It can cause hyperthyroidism, Hypothyroidism or the two sequences. It is believed to cause changes in the immune system necesnecessary.In case of pregnancy, and histologically lymphocytic thyroiditis. The process is usually self-limiting, but when Conventional antibodies are there is a strong chance this procedure of permanent hypothyroidism. Postpartum Thyroiditis may be misdiagnosed as postnatal depression. Thyroid function test is done to detect this situation (4, 7). Defects in hormone synthesis Iodine deficiency. Dietary iodine deficiency still exists in some areas as endemic goiter where goiter, occasionally massive is common. Patients may be euthyroid or hypothyroidism depending on the severity of iodine deficiency. The mechanism is considered borderline hypothyroidism leading to TSH stimulation and thyroid enlargement against iodine deficiency continues (4;7). Iodine deficiency is this still a problem in the Netherlands, the Western Pacific and South. East Asia for example, the mountainous regions of the Himalayas and Africa. Some countries affected by iodine deficiency, for example, China and Kazakhstan take measures providing iodine  in salt, but others, such as Russia, have not yet done so. Of The 500 million with iodine deficiency in India about 2 million suffering from cretinism.Dyshormonogenesis is a rare disease is due to genetics. Defects in the synthesis of thyroid hormones, patients Develop hypothyroidism with goiter. One particular family Form is associated with sensorineural hearing loss due to the removal Mutation of chromosome 7, resulting in a defect Transporter Pendrin (Pendred syndrome author) (4, 5). Hypothyroidism causes many symptoms. The term myxedema refers to the accumulation of mucopolysaccharides.In the subcutaneous tissue. The classical pictures are Slow in working, dry hair, thick-skinned, deep voice, Weight gain, cold intolerance, bradycardia, and constipation. These features make the diagnosis easy. Milder symptoms, however, more common and difficult to distinguish from other causes Nonspecific tiredness. Many of the cases on the biochemical detection (4, 6, 7) Screening Particular difficulties in diagnosis may occur in certain circumstances: Children with hypothyroidism may not classical Properties, but often have a slow growth rate, poor School performance and sometimes arrests of pubertal Development. Young women with hypothyroidism may not show obvious signs. Hypothyroidism is excluded in all Patients with oligomenorrhea / amenorrhea, Menorrhagia, infertility and hyperprolactinemia. the elderly show many clinical features that are difficult Distinct from normal aging (7, 10, 11). Investigation of primary hypothyroidism The Serum TSH is the examination of choice, a high TSH level Confirmed primary hypothyroidism. A low free T4 level confirms the hypothyroidism is (and is also essential for TSH to close a deficiency and clinical hypothyroidism is strongly suspected  and TSH is normal or low).Thyroid and other organ-specific antibodies are present (7,10). Other exceptions are the following: Anemia, usually normochromic and normocytic In type but can macrocytic (sometimes this is by Associated pernicious anemia) or microcytic (in women, By menorrhagia) increased serum aspartate transferase levels, from Muscle and / or liver increased serum creatine kinase levels, with associated myopathy Hypercholesterolemia and hypertriglyceridemia Hyponatremia due to an increase in ADH and reduced Free water clearance (7, 10). Treatment Replacement therapy with levothyroxine (thyroxin, that is to say, T4) is Data for life. The starting dose will depend upon the severity of the failure and the age and condition of the patient, especially their cardiac function: 100ÃŽÂ ¼g per day during the Young and fit, 50ÃŽÂ ¼g (up to 100ÃŽÂ ¼g after 2-4 weeks) for the small, old or weak. Patients with ischemic heart disease Illness an even lower initial dose, especially if the Hypothyroidism is a severe and prolonged. Most doctors Would then start with daily 25ÃŽÂ ¼g and performing serial ECG, increasing the dose at 3 to 4-week intervals as angina Not occur or worsen and the ECG is not Deteriorate(8,10,11). Monitoring The goal is to recover well within T4 and TSH The normal range. The adequacy of the replacement is reviewed Clinical and thyroid function tests after at least 6 weeks at a constant dose. If serum TSH remains high, the dose of T4 Should is increased in increments of 25-50 g à ¯Ã†â€™Ã‚ ¬ the tests Repeated 6-8 week intervals until TSH returns to normal. Complete suppression of TSH should be avoided atrial fibrillation and the risk of osteoporosis. The usual The Maintenance dose is 100 to 150 g à ¯Ã†â€™Ã‚ ¬ administered as a single daily Dose. An annual thyroid function test is recommended this is usually done in the first line, often assisted and in response to the district thyroid registers (5, 8, 11). Clinical improvement T4 cannot start 2 weeks or more and complete resolution of symptoms 6 months. The need for lifelong therapy should be emphasized and the possibility of other autoimmune endocrine disease development, Especially Addisons disease or pernicious anemia, Should be considered. During pregnancy, an increase of T4 Dosage of about 25-50ÃŽÂ ¼g is often necessary to maintain normal TSH and the need for replacement during optimal. Pregnancy is highlighted by the finding of the reduction of Cognitive function in children of mothers with elevated TSH during pregnancy. A few patients with primary hypothyroidism complain incomplete symptomatic response to T4 replacement. Combination T4 and T3 replacement is advocated in this Context, but randomized clinical trials show no consistent Benefit from the quality of life symptoms (4, 8). Borderline hypothyroidism or Compensated euthyroidism Patients are often seen with a low-normal serum T4 levels and slightly elevated TSH values. Sometimes this follows surgery or radioactive iodine therapy when it can be reasonably seen as compensatory. Treatment with levothyroxine is normally recommended where the TSH is consistently above 10 mu / L, or if possible symptoms, high titers of thyroid Antibodies or lipid abnormalities are present (4, 8, 10). When the TSH is only marginally increased, the tests must be repeated three to six Months later. Conversion to overt hypothyroidism is more common in men or TPO antibodies are present in Practice, vague symptoms in patients with marginal Elevated TSH (less than 10 mu / L) rarely responds to treatment, However, a therapeutic trial of substitution may be required to confirm that the symptoms are not related to the thyroid gland(4,8,10). It is also is considered to be the best time (TSH level normalization, the ideal case, the former) Pregnancy, in order to avoid the side effects of the fetus.Myxedema coma severe hypothyroidism, especially in the elderly, may be with confusion and even coma. Myxedema coma is very rare. Low temperature is often there, the patient may have severe heart failure, hypoventilation, hypoglycemia, and hyponatriemia.The best treatment Controversial, there is no data, most doctors recommend T3 oral or intravenous injection, a dose of à ¯Ã†â€™Ã‚ ¬2, and 5-5 grams every 8 hours then, such as the above-mentioned increase. High-dose intravenous cannot be used (4, 7, 8). Other measures, although there is no proof of Include: Oxygen (by ventilation if necessary) monitoring of cardiac output and pressure Gradual warming Hydrocortisone 100 mg intravenously 8-hour Glucose infusion to avoid hypoglycemia. Myxedema madness Depression is common in hypothyroidism but rarely with severe hypothyroidism in the elderly can the patient be said demented or psychotic, sometimes with prominent delusions. This may occur shortly after starting T4 replacement (6, 5). Screening for hypothyroidism the incidence of congenital hypothyroidism is Approximately 1 in 3500 births. Untreated, severe Hypothyroidism produces permanent neurological and Intellectual damage (cretinism). Routine screening of the newborn with a bloodstain, like Guthrie test, a high TSH level as an indicator of primary detecting Hypothyroidism is efficient and cost effective; cretinism is prevented if T4 is started within the first few months of life. screening of elderly patients for thyroid dysfunction a low pick-up rate and is controversial and not currently recommended. However, patients who have undergone Thyroid surgery or radioactive iodine should receive Regular thyroid function tests, should be as those who Lithium or amiodarone therapy (6, 5). Signs and symptoms early hypothyroidism is often asymptomatic, can have very mild symptoms. Subclinical hypothyroidism normal levels of thyroid hormones, thyroxin (T4) and triiodo thyroxin (T3), moderate to high thyroid-stimulating hormone, thyroid stimulating hormone (TSH) conditions. TSH and low free T4 at a higher level; the symptoms are more obvious in clinical hypothyroidism (4, 6, 5). Hypothyroidism may be associated with the following symptoms: Early cold intolerance, increased sensitivity to cold Constipation weight gain, water retention bradycardia (low heart rate less than 65 times per minute) Fatigue decreased sweating Muscle cramps and joint pain dry, itchy skin thin, brittle nails Quick thoughts Depression muscle tension difference (hypotonia) female infertility and problems in the menstrual cycle Hyperprolactinemia and galactorrhea elevated serum cholesterol(10,11) Late goiter slow speech and a hoarse, breaking voice deepening of the voice can also be noticed. Reinke edema. Dry puffy skin, especially in the face Thinning of the outer third of the eyebrows (sign of Hertoghe) Menstrual cycle abnormalities Low basal body temperature thyroid related depression(10,11) Uncommon Impaired memory Impaired cognitive function (brain fog) and inattentiveness. A slow heart rate with ECG changes including low voltage signals. Diminished cardiac output and decreased contractility slow reflexes Yellowing of the skin due to impaired conversion of beta-carotene to vitamin A (carotoderma) Difficulty swallowing(dysphagia) Shortness of breath with a shallow and slow respiratory pattern(dyphnea) myxedema madness (a rare presentation) Decreased libido due to impairment of testicular testosterone synthesis Gynecomastia(enlarge breast tissue) Loss of hearing(10,11) Diagnosis thyroid function test the only validation test diagnosis of primary hypothyroidism is thyroid stimulating hormone (TSH) and free thyroxin (T4) level. However, these levels can be varying without thyroid disease (10, 11). High TSH levels, the thyroid gland does not produce enough thyroid hormone levels (primarily thyroxin (T4) and a small amount of iodine Thyroid three original leucine (T3)). However, measuring just TSH can diagnose secondary and tertiary thyroid function loss, resulting in the following recommended a blood test, if the TSH is normal hypothyroidism remains skeptical(10,11). Free triiodothyronine (ft3) Free thyroxin (ft4) Total T3 Total T4 Additionally, the following measurements may be needed: Free T3 from 24-hour urine catch Antithyroid antibodies for evidence of autoimmune diseases that may be damaging the thyroid gland Serum cholesterol which may be elevated in hypothyroidism Prolactin as a widely available test of pituitary function Testing for anemia, including ferritin Basal body temperature(4,8,10) Exams and Tests A physical examination may reveal a smaller than normal thyroid gland, although sometimes the gland is normal size or even enlarged (goiter). The examination may also reveal: Brittle nails Coarse facial features Pale or dry skin, which may be cool to the touch Swelling of the arms and legs Thin and brittle hair A chest x-ray may show an enlarged heart (12, 13). Laboratory tests to determine thyroid function include: TSH test T4 test(10,12,13) Lab tests may also reveal: Anemia on a complete blood count (CBC) Increased cholesterol levels Increased liver enzymes Increased prolactin Low sodium(8,13) Treatment The treatment of hypothyroidism is levorotatory forms of thyroxin (thyroid hormone) (L-T4) and triiodo thyroxin liothyronine (L-T3). Thyroxin is a name, and in the USA, the most common form of thyroxin tablets. Thyroxin is a doctor of the most common drugs, wherein a synthetic thyroid hormone predetermined. This medicine can improve symptoms of thyroid deficiency such as speech delay, lack of energy, weight gain, hair loss, dry skin, cold feeling. This will also help in the treatment of goiter. It can also be used to treat certain types of thyroid cancer, surgery and other medicines. Both synthetic and animal thyroid tablets available, and may be required in patients with the additional thyroid hormone (8, 10). Daily doses of thyroid hormone, doctors can monitor blood pressure, in order to help ensure that the correct dose. Thyroxin is the best 30-60 minutes before breakfast, because some foods can reduce absorption. Calcium can interfere with absorption levothryoxine. Compared with water, the coffee can be reduced about 30% of the absorption of thyroxin. Some patients may be anti-thyroxin, in fact, they do not have good absorption sheet to solve the problem by spraying. There are several different treatment options for thyroid replacement therapy (8, 10, 12, 13). T4 only such treatment methods include supplementary levothyroxin separately, a synthetic form. This is the current standard treatment of mainstream medicine. A combination of T4 and T3 in This treatment method involves the combination simultaneously manage two synthetic L-T4 and L-T3 (8, 10, 11). Dried thyroid extract Dried thyroid extract is an animal thyroid extract; the most common is from porcine sources. It is also a combination therapy, containing a natural form of L-T4 and L-T3. Dealing with controversial T4 T3 generation has been investigating the potential benefits, but has proved to be no conclusive combination therapy benefit. Laboratory Medicine Practice Guidelines in 2002, the clinical biochemical state of the U.S. National Academy of Sciences during pregnancy: L-T4 dose should be increased (usually 50 micrograms / day) maintained at 0.5 ~ 2.0 mIU / L and serum serum TSH FT4 within the normal reference interval the upper third.Doctors tend to assume that if your TSH is in the normal range, sometimes defined as high as 5.5 MIU / L has no effect on fertility. But there is an approximately 1.0 MIU / L, TSH level in healthy pregnant women (8, 12, 13) Subclinical hypothyroidism there are a series of biochemical and point thyroxin treatment, the typical treatment of hypothyroidism symptoms views. Reference range has been debated. As of 2003, the American Association of Clinical Endocrinologists (ACEE) that within the normal range of 0.3-3.0 MIU /L. There is always an excess risk of hyperthyroidism. Some studies suggest that subclinical hypothyroidism does not require treatment. In 2007, the Cochrane Collaboration, a meta-analysis found that, in addition to the no benefit of thyroid hormone replacement lipids and left ventricular function in 2002 meta-analysis checks whether subclinical hypothyroidism may increase the risk of heart disease increase, some of the parameters previously thought, a slight increase, and recommended to be updated for the current recommendations for further research  with the end point of coronary heart disease (11, 12, 13). Replacement therapy The connection has been a slow release combination of T3 and T4, supporters will be able to thyroid dysfunction symptoms and functional quality of life. This is still a matter of debate, refused by the traditional medical community (3, 8, 10). Remember, the important thing when are taking thyroid hormone are: Do not stop taking the drugs, and when you feel better. Continue the medication completely guidance of a doctor. If change the brand of thyroid drugs, let doctor know. levels may need to be checked. Some dietary changes can change your body absorb thyroid drugs. Contact your doctor, if you eat a lot of soy products, or in the high-fiber diet. Thyroid medicine best on an empty stomach, and if any other drugs before one hour. Do not take the thyroid hormone supplement fiber, calcium, iron, multivitamins, aluminum hydroxide, sulfuric acid agent, cholesterol, or in combination with a bile acid drugs(4,13). Start taking replacement therapy, the doctor tells, if there are symptoms of increased thyroid activity (hyperthyroidism), such as Palpitations Rapid weight loss Restlessness or shakiness Sweating Myxedema coma is a medical emergency; the thyroid hormone the body becomes very low. Intravenous replacement thyroid hormone and steroids. Some patients may need support therapy (oxygen, breathing assistance, fluid replacement) and intensive care (8, 10, 11). Outlook (prognosis) in most cases, thyroid levels to normal, and appropriate treatment. However, thyroid hormone replacement for the rest of life.Myxedema coma can result in death (12, 13). Possible complications Hypothyroidism, myxedema coma, the most severe form is rare. This can be caused by infection, illness, exposure to cold, or certain medications in untreated hypothyroidism (12, 13). The symptoms and signs of myxedema coma include: room temperature Reduce breathing low blood pressure Hypoglycemia unresponsive Other complications include: Heart disease Increased risk of infection Infertility Abortion(8,12,13) Untreated hypothyroidism are at increased risk: gave birth to birth defects heart disease, the higher the level of LDL (bad cholesterol) heart failure Too much thyroid hormone treatment are at risk of angina or a heart attack, as well as the risk of osteoporosis(the bone thinning)(11,12,13). Network Management System: Light Weight SNMP Implementation Network Management System: Light Weight SNMP Implementation Chapter 6 Implementation Initially the Java (JDK 1.6) and Netbeans IDE 5.4 should be installed in a system. Then the SNMP4J API should be added to the Netbeans library. The Mysql-JDBC sever should be added to the library for using the database purpose. Then the SNMP is tested in the same system for working condition, afterwards the destination devices are enabled with SNMP agent and are tested. The system should have the requirements as follows. 6.1 About NetBeans: NetBeans IDE is a developer tool for application development technologies. The IDE includes a multi-language editor, Profiler, Debugger and also tools for developer requirement. The IDE provides templates to create Java EE, Java SE, and Java ME applications. A variety of technologies and frameworks are supported. The language-aware editor detects errors while you type and suggest user with documentation popups and smart code completion with the speed and simplicity. To identify and solve problems in your applications, such as deadlocks and memory leaks, the IDE provides a feature rich debugger and profiler.When user is testing applications, it provides tools for Testing, as well as code analyzers and, in particular, integration with the popular open source Error detecting tool. NetBeans is an integrated development environment (IDE) for developing primarily with Java, but also with other languages, in particular PHP,C/C++, and HTML5. It is also an application platform framework for Java desktop applications and others. The NetBeans IDE is written in Java and can run on Windows, OS X, Linux, Solaris and other platforms supporting a compatible JVM. The NetBeans Platform allows applications to be developed from a set of modular software components called modules NetBeans began in 1996 as Xelfi (word play on Delphi), a Java IDE student project under the guidance of the Faculty of Mathematics and Physics at Charles University in Prague. In 1997 Roman StanĆºk formed a company around the project and produced commercial versions of the NetBeans IDE until it was bought by Sun Microsystems in 1999. Sun opensourced the NetBeans IDE in June of the following year. Since then, the NetBeans community has continued to grow. In 2010, Sun (and thus NetBeans) was ac quired by Oracle. 6.1.1 NetBeans Platform: The NetBeans Platform is a reusable framework for simplifying the development of Java Swing desktop applications. The NetBeans IDE bundle for Java SE contains what is needed to start developing NetBeans plugins and NetBeans Platform based applications; no additional SDK is required. Applications can install modules dynamically. Any application can include the Update Center module to allow users of the application to download signed upgrades and new features directly into the running application. Reinstalling an upgrade or a new release does not force users to download the entire application again. The platform offers reusable services common to desktop applications, allowing developers to focus on the logic specific to their application. Among the features of the platform are: User interface management (e.g. menus and toolbars). User settings management. Storage management (saving and loading any kind of data). Window management. Wizard framework (supports step-by-step dialogs). NetBeans Visual Library. Integrated development tools. NetBeans IDE is a free, open-source, cross-platform IDE with built-in-support for Java Programming Language. 6.1.2 NetBeans IDE: NetBeans IDE is an open-source integrated development environment. NetBeans IDE supports development of all Java application types (Java SE(including JavaFX), Java ME, web, EJB and mobile applications) out of the box. Modularity: All the functions of the IDE are provided by modules. Each module provides a well defined function, such as support for the Java language, editing, or support for the CVS versioning system, and SVN. NetBeans contains all the modules needed for Java development in a single download, allowing the user to start working immediately. Modules also allow NetBeans to be extended. New features, such as support for other programming languages, can be added by installing additional modules. For instance, Sun Studio, Sun Java Studio Enterprise, and Sun Java Studio Creator from Sun Microsystems are all based on the NetBeans IDE. 6.2 Platform selection: Java is an object oriented application programming language developed by Sun Microsystems in the early 1990s.Java application is typically compiled to byte code, although compilation to native machine code is also possible. At runtime, byte code is usually either interpreted or compiled to native code for execution, although direct hardware execution of byte code by a java processor is also possible. The version of java used to run the application is JDK1.6.This is because the APIs used in this application specifies this requirement. 6.2.1 Reasons for Using Java Java was chosen as the programming language because of its versatility. It is an object oriented programming language with the following important features. a) Platform Independent-The concept of Write-once-run-anywhere (known as the platform independent) is one of the important key feature of java language that makes java as the most powerful language. The programs written on one platform can run on any platform provided the platform must have the JVM. b) Simple There are various features that make the java as a simple language. Programs are easy to write and debug because java does not use the pointers explicitly. Java provides the bug free system due to the strong memory management. It also has the automatic memory allocation and de-allocation system. c) Robust Java has the strong memory allocation and automatic garbage collection mechanism. It provides the powerful exception handling and type checking mechanism as compare to other programming languages. Compiler checks the program whether there are any errors and interpreter checks any run time error and makes the system secure from crash. All of the above features make the java language robust. d) Distributed The widely used protocols like HTTP and FTP are developed in java. Internet programmers can call functions on these protocols and can get access the files from any remote machine on the internet rather than writing codes on their local system. e) Portable The feature Write-once-run-anywhere makes the java language portable provided that the system must have interpreter for the JVM. Java also has the standard data size irrespective of operating system or the processor. These features make the java as a portable language. f) Dynamic While executing the java program the user can get the required files dynamically from a local drive or from a computer thousands of miles away from the user just by connecting with the Internet. g) Secure Java does not use memory pointers explicitly. All the programs in java are run under an area known as the sand box. Security manager determines the accessibility options of a class like reading and writing a file to the local disk. Java uses the public key encryption system to allow the java applications to transmit over the internet in the secure encrypted form. The byte code verifier checks the classes after loading. h) Performance Java uses native code usage, and lightweight process called threads. In the beginning interpretation of byte code resulted in the slow performance but the advance version of JVM uses the adaptive and just in time compilation technique that improves the performance. i) Multithreaded Java is also a multithreaded programming language. Multithreading means a single program having different threads executing independently at the same time. Multithreading programming is a very interesting concept in Java. In multithreaded programs not even a single thread disturbs the execution of other thread. j) Architecture Neutral The Java compiler generates byte code instructions, to be easily interpreted on any machine and to be easily translated into native machine code on the fly. The compiler generates an architecture-neutral object file format to enable a Java application to execute anywhere on the network and then the compiled code is executed on many processors, given the presence of the Java runtime system. 6.3 About SNMP: Simple Network Management Protocol (SNMP) is an application–layer protocolusedfor exchanging management information between network devices.SNMP is one of the widely accepted protocols to manage and monitor network elements. Most of the professional–grade network elements come with bundled SNMP agent. In the following figure the SNMP manager, SNMP agents and MIBs (Management information base) are the major parts of architecture. Here the manager will send the get-next request for particular OID (object identifier) to the agent. The SNMP agent will retrieve the information from the MIB for a particular OID and will send the response to the manager. If any warning message occurs in the agent side, agent will send the trap notifications to manager. 6.4 Use of API: The SNMP4J API should be added correctly to the tool which the user is using in the project. It may be eclipse or Netbeans. Basically the APIs which needed in our project are JFreechart, Mysql and the SNMP4J. JFreechart APIs are added into the tool by their jar files, it should contain the JCommon and JFreechart JAR files and the documentation. These should be added into the library here. Mysql JDBC Connector JAR files should be added into the library for using the database. 6.5 Modules of project: A) The following code snippet explains how the set of all the IP address and MAC address are retrieved for the given input switch. That is the all the devices connected to the particular switch is retrieved and stored. for (i = 0; i Node nodSwi = nodesSwi.item(i); if (nodSwi.getNodeType() == Node.ELEMENT_NODE) { Element element = (Element) nodSwi; String MacAddress = xjava.getValue(MacAddr, element); String MacAddressEnd = xjava.getValue(MacAddrEnd, element); out.println( ); out.println( SL no ); out.println( IP Address ); out.println( MAC Binding ); stroid_result = MacAddress; do { stroid_result = ip.CreateOID(ipAddress, stroid_result, port); temp = stroid_result.substring(stroid_result.indexOf(.) + 20, stroid_result.length()); ipA = temp.substring(temp.indexOf(.) + 1, temp.indexOf(=)); MacAddr = temp.substring(temp.indexOf(=) + 2, temp.length()); stroid_result = stroid_result.substring(0, stroid_result.indexOf(=) 1); if (!stroid_result.contains(MacAddressEnd)) { out.println( + ++i + ); out.println( + ipA + ); out.println( + MacAddr + ); } } while (!stroid_result.contains(MacAddressEnd)); out.println( ); out.println( ); out.println( ); } } B) The following code is typed and tested in the JSP file. Here the connectivity discovery module is explained and the connection between the ports and the devices are identified. stroid_result = MacAddress; do { stroid_result = ip.CreateOID(ipAddress, stroid_result, port); temp = stroid_result.substring(stroid_result.indexOf(.) + 20, stroid_result.length()); ipA = temp.substring(temp.indexOf(.) + 1, temp.indexOf(=)); MacAddr = temp.substring(temp.indexOf(=) + 2, temp.length()); stroid_result = stroid_result.substring(0, stroid_result.indexOf(=) 1); if (stroid_result.contains(MacAddress)) {//Port Index objip_MacResult[index] = new ClsOid_Input_Rslt(); objip_MacResult[index].Str_Macaddress = MacAddr; objip_MacResult[index].Str_Ip = ipA; m++; index++; } } while (!stroid_result.contains(MacAddrEnd)); /*TO GET MAC ADDRESS AND PORT COUNT*/ do { stroid_result = ip.CreateOID(ipAddress, stroid_result, port); temp = stroid_result.substring(stroid_result.indexOf(=) + 2, stroid_result.length()); stroid_result = stroid_result.substring(0, stroid_result.indexOf(=) 1); if (stroid_result.contains(Mac)) {//Port Index count++; } } while (!stroid_result.contains(MacEnd)); ClsOid_Input_Rslt[] objMac_PortResult; objMac_PortResult = new ClsOid_Input_Rslt[count]; /*TO GET MAC ADDRESS AND PORT */ do { stroid_result = ip.CreateOID(ipAddress, stroid_result, port); temp = stroid_result.substring(stroid_result.indexOf(=) + 2, stroid_result.length()); stroid_result = stroid_result.substring(0, stroid_result.indexOf(=) 1); if (stroid_result.contains(Mac)) { objMac_PortResult[index] = new ClsOid_Input_Rslt(); objMac_PortResult[index].Str_Mac = temp; m++; index++; } if (stroid_result.contains(PortNum)) { if (index > n) { index = (n 1); } objMac_PortResult[index].Str_PortNum = temp; n++; index++; } } while (!stroid_result.contains(MacEnd)); HashMap map = new HashMap(); /* TO GET IPADDRESS, MACADDRESS AND PORTS */ out.println( ); out.println( IP ADDRESS PORT NUMBER ); for (int Macportcount = 0; Macportcount { String Macaddress = new String(); String MacPort = new String(); MacPort = objMac_PortResult[Macportcount].Str_Mac; for (int IpMaccount = 0; IpMaccount Macaddress = objip_MacResult[IpMaccount].Str_Macaddress; if (MacPort.equals(Macaddress)) { if (!map.containsKey(objMac_PortResult[Macportcount].Str_PortNum)) { map.put(objMac_PortResult[Macportcount].Str_PortNum, objip_MacResult[IpMaccount].Str_Ip); } else { map.remove(objMac_PortResult[Macportcount].Str_PortNum); map.put(objMac_PortResult[Macportcount].Str_PortNum, uplink); } } } } Set> set = map.entrySet(); for (Map.Entry me : set) { out.println( + me.getValue() + ); out.println( + me.getKey() + ); } out.println( ); out.println( ); out.println( ); } C) The following code is to explain about the device type discovery of the network. The device type and the switch type are identified using this code. stroid_result = Service; stroid_result = ip.CreateOID(ipAdd[ipCount], stroid_result, port); temp = stroid_result.substring(stroid_result.indexOf(=) + 2, stroid_result.length()); stroid_result = stroid_result.substring(0, stroid_result.indexOf(=) 1); if (temp.contains(7) || temp.contains(6)) { out.println(Switch Type :L3 ); } else { out.println(Switch Type :L2 ); } /*code for Type of Switch ENDS*/ /* the device type discovery code starts from here*/ stroid_result = name; stroid_result = ip.CreateOID(ipAddress, stroid_result, port); if (stroid_result.indexOf(=) > 0) { out.println( ); stroid_result = print; stroid_result = ip.CreateOID(ipAddress, stroid_result, port); stroid_result = stroid_result.substring(0, stroid_result.indexOf(=) 1); if (stroid_result.contains(print)) { out.println( ); out.println(); } else { stroid_result = Numberofuser; stroid_result = ip.CreateOID(ipAddress, stroid_result, port); stroid_result = stroid_result.substring(0, stroid_result.indexOf(=) 1); if (stroid_result.contains(Numberofuser)) { out.println( ); out.println(); } else { out.println( ); out.println(); stroid_result = name; stroid_result = ip.CreateOID(ipAddress, stroid_result, port); temp = stroid_result.substring(stroid_result.indexOf(=) + 2, stroid_result.length()); out.println( + temp + ); out.println( ); out.println( ); } } 6.6 Execution part: Here JDK 1.6 with Netbeans 6.9.1 tool is used, SNMP API(SNMP4J) [11], and Jfreechart for graphical representation. The system is developed and tested on Red Hat Linux 5.4 operating system with 2.80-GHz, Intel Pentium 4 CPU with 512 MB RAM. The approach is tested in the subnet of a network or can say that department of an organisation. In this subnet found number of devices connected to the switches, their details and also the connection between them. These are tested multiple times and physically verified. The problem we faced is that some devices are having multiple Mac Addresses so it is difficult for the system to find the connectivity of the device to port. Except this everything is working well enough. The major thing done is when the device is not supporting for SNMP then tried to get the details of that system by ICMP echo requests. The time taken to discover the devices connected to switch are compared with the previous research. And it is very less compared to other research. In very short time nearly 8-9 seconds we can discover all the devices connected to the switch in the network.