Dominos Profile (History and Background) - 3831 Words

D ominos Pizza, Inc. is an international fast food pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United States. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in all 50 states and 55 countries. It was the second-largest pizza chain behind Pizza Hut in the United States when it went public in 2004 for just under $15 a share. †¢ VISION STATEMENT ï â„¢ Exceptional people on a mission to be the best pizza delivery company the world. †¢ GUIDING PRINCIPLES The entire team at Domino’s Pizza uses the Guiding Principles to help them do their jobs. The principles are listed in order of importance. At the moment of choice, ïÆ'† We demand integrity. ïÆ'† Our people come fast. ïÆ'† We take†¦show more content†¦At the prospect of potentially losing the right to use the Dominos Pizza brand name, Tom Monaghan hired Group 243 to create an alternative identity. Later they became agency of record for the company and remained so for over a decade. During that time, the agency, led by President Janet Muhleman and her then husband Robert Cotman designed the store interiors, the pizza box, the Indy race car, created and produced all of the advertising, and managed recruitment for the franchise. When Group 243 was hired, Dominos had fewer than 100 units. They marketed the brand until it reached over 5,000. In the 1980s, Domino’s decentralized its operations by opening the first international Domino’s in Winnipeg, Manitoba, Canada. In the following years the company expanded even more, and as of September 2006, it has 8,238 stores which totaled US$1.4 billion in gross income. Monaghan retired in 1998 and sold Dominos Pizza for nearly 1 billio n dollars, but retained a 27% non-controlling stake in the company. By 1997 they had also had an internal modern facelift as their stores were all brightened up and the company introduced a new logo. Domino Pizza continued to grow exponentially and in 1997 they opened seven stores in one day but on 5 different continents. In 2004, Super Bowl Sunday was the most hecticShow MoreRelatedComparison of Marketing Strategies of Dominos Pizza3470 Words   |  14 PagesDomino’s Pizza: A Comparison and Analysis of Marketing Strategy and Financial Gains Prepared By: Matthew Baxter The Pennsylvania State University College Of Earth and Mineral Sciences December 13, 2010 Domino’s Pizza: A Comparison and Analysis of Marketing Strategy and Financial Gains Prepared By: Matthew Baxter The Pennsylvania State University College Of Earth and Mineral Sciences December 13, 2010 ------------------------------------------------- ------------------------------------------------- Read MoreCub Domino s Pizza Essay1983 Words   |  8 PagesCuba – Domino’s Pizza Introduction The following is a summary and analysis of the country Cuba and how a franchise like Domino’s Pizza can be incorporated into the culture and thrive as a business. One will glean understand how Domino’s product will be introduced to the consumers. 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